By Edward Ball
What do people who believe in God, Allah, Yahweh, etc. and internet marketers have in common? They both think about the backend. Huh? They think about the future and believe it will be brighter and more prosperous than the present.
Let me explain. Internet marketers will give you all sorts of free offers, coupons, eBooks, exclusive content, videos etc. Why do they give away all of this value for free. The same reason true believers refrain from involvement in many things of the “world.” They both want something better on the back end.
Internet marketers want your information and to turn you into a stream of income. They realize they can make more money on the back end by building a relationship with you. Believers believe they can have riches and eternal life if they build a relationship with their God. Imagine an internet marketer asking you to buy one of his products on the first date. You’re going to say HELL NO! Or imagine a believer being steeped in sin expecting to get seventy virgins in heaven, I don’t think so.
The funny thing is we often go through life asking people to buy what we are selling without building a relationship with them. In addition, we sin and sin but expect to enter Heaven’s gates. Why do we do this? I have some ideas but that’s a different story.
There are a few readers who are saying “I am not selling or sinning.” The truth is you are always doing both. Anytime you are trying to get a loan or a job you are selling. You are selling your credibility and you are selling yourself. If you don’t have a relationship with the credit market you won’t get a loan, despite believing you should. Likewise, we all expect to get a job with a company we have not taken the time to build a relationship with. Then have the nerve to be upset when they give it to their acquaintance.
Here are a couple of tips from the internet marketer and the believer about the backend.
1). Build relationships get to know people and let them get to know you. Build relationships before you need them and before they need you. It will pay off for the both of you when you least expect it.
2). Giveth and thou shalt receiveth. Don’t ask anyone for anything unless you have given them some value. It could be loyalty, praise, a PDF download or some other content found in a blog. Once you have given them something they can use then you will receive heaven or the sell. Zig Ziglar said: “when you do more than what you’re paid for, eventually you’ll be paid for more than you do.”
Think about the back end!